If you are reading this, then you are probably running some sort of campaign on your website to generate more email subscribers and it simply isn't working. If you are looking for answers, then this is the problem solver for you! We understand that your goal is to collect more email addresses so your business or organization grows exponentially. The question here is basically what to give away to get more email subscribers. Why should you give something away though? Think of it this way: You are basically buying email addresses! People are very careful with their email addresses. Why? They don't want to be overwhelmed with Spam!
Therefore, you must create a reason for the to want to give you their email addresses to begin with. You do that by offering something to give away. Keep this in mind though and this is crucial! Whatever you decide to give away, make sure it is of absolute true value. Make it of so much value that you make it so appealing that your visitors would actually buy this item if say it weren't free at all.
The key in giving something away for free, is to make it of value and make it something you'd imagine people buying if it wasn't free. The concept is as easy as that! Just because it is free doesn't mean you should just whip up something quick and unappealing. Just because you are not getting any money from this offer doesn't mean you shouldn't put your best offer into creating it! Make it valuable, and you will earn more email subscribers, which is the goal in theses give aways to begin with! Here are 7 things to give away to collect more email subscribers:
1. Cheat Sheets
Cheat sheets are great because you offer a lot of important information in an extremely concentrated form. If you have a website about a specific industry or a specific job role, you can offer a customized cheat sheet to make that job easier! For instance, if you are a website about College Education, you can give away a cheat sheet titled "Cheat Sheet to Break Up your Study Sessions and Still Have Time for Fun!" With this, you have offered something appealing targeting a Pain Point. In this case, most of your visitors will be College Students and in order to collect their email addresses, offer them something that will help them solve a common problem, which is time management and better study habits. A great site to use for the creation of Cheat Sheets is Cheatography. You can create very easy to read and very easy to make Cheat Sheets and offer them as a PDF file download or a downloadable Jpeg picture file. Remember to make sure that the content is of great value. You do not want to disappoint your email subscribers.
2. Handy Templates
By handy templates, we mean a downloadable file that is already customized and has sections for you to place your own information and use the template as your own. An example of this would be if say you have a website about career advice. A great template to give away would be a template for a cover letter. Cover letters are crucial in the consideration for someone getting a job or not. If you have a great template your visitors can use, you can offer this and basically leave empty spaces or underlined spaces where the visitor will place their own info.
Make sure your template is great looking and if you have had personal success using that template, make sure to mention that! You want to make your offer irresistible a valuable. Therefore, adding that with this cover letter template you were able to land your dream job and help many other land jobs, will help in creating interest for your offer. Create this irresistible interest and people will want to download you free handy template. Therefore they will be dying to hand over their email addresses to you to get their hands on this template you have customized just for them!
3. All-in-One Toolkit
This would be like a content bank of useful information for a certain job you want to help facilitate. If your market is comprised of Carpenters, you can create a toolkit comprised of videos, checklists, cheat sheets, worksheets and more all about Carpentry! Basically, a toolkit is a collection of information that will help a specific group of people be better or perform a task more efficiently.
Since a All-in-one toolkit would contain a large amount of data, you are going to want to package it into a zip file. However, if you would like to make it easier for your subscribers to access this toolkit, you can offer through page software. This way you can direct your readers to one single page where they can easily access the material in an easier fashion. Some great examples of page software include Optimize Press, Lead Pages, Unbounce and Hubspot.
4. Blue Print
A Blue Print is more extensive than a cheat sheet but far less extensive than a All-in-One toolkit. The key to creating a great blue print would be to offer a step by step way of achieving a specific goal. If your website is about generating website traffic, you can call your blue print: "The 20 Step Blue Print to Reach 1,000 Visitors a Day!". Your Blue Print should show in detail how exactly you attained a certain goal. Just like the Blue prints of a home, it shows you exactly how the house should be built.
For a Blue Print, you want it to be downloadable as a PDF file. The average blue print should be within 10 to 20 pages in length. Make sure it actually helps people reach their goals as well. Don't create a step by step process that you are not certain will generate results of any sort. Remember that you must not taint your image and credibility with your give away because that will simply state that the rest of your business or organization is basically one you cannot trust. The idea is to offer something that will help your subscribers so keep that in mind when constructing your blue print.
5. Case Study
A Case Study seems a little different than the other give away offers we have mentioned. That is because it kind of is! A case study is different in one big way and that is that it helps create a sense of community. With a case study, you should focus on a success story of someone in particular who has achieved success with the use of our products, services, or something you teach to name a few things. When you speak about this individual, you are reaching out people who can relate to this person. This is exactly how your case study would create a sense of community. It will let your reader acknowledge that there are people out there just like them and that they were able to be successful.
When delivering your case study, make sure you write it in a story-telling mode. Writing in story mode makes it more intriguing and makes your piece far more interesting. Remember to keep in mind that you are to write something that resonates with your readers. Something they all will have in common with each other and with your organization. Talk about notable people if there are any within your niche and how they got from point A to point Z on their road to success. If they failed, how did they do so and how were they able to get back up?
So now you may be thinking how can you turn this case study into a give away offer to get more subscribers? You can do so by either:
- Compiling the information into an E-book
- Conduct interviews with the person and package them into audio files
- Create videos profiling these successful people
6. Video Courses
For those who prefer speaking over writing and are comfortable with doing so, there is also an alternative for you. If you are a professional in your field, you can construct educational videos focusing on subtopics of a larger topic. If you have a website about Search Engine Optimization for instance, you can create a series of videos you offer for free and break down the topic into subtopics such as link building, guest posting, on page SEO, Off page SEO and alt tags to name a few. If you are a public speaker, you can also upload videos of your public events or conventions and offer those as well.
7. Graphical Give Away
Last but not least, a graphical give away is great for those of you who are web designers. You can offer designs you have created for business cards, WordPress themes, desktop wallpapers, social icons and website stickers to name a few. Even if you know a bit of designing on Photoshop, you can create something appealing and offer it as a free download. Remember to make it look decent enough that if it weren't free, people would still want to buy it. This idea can appeal to a very large group of people since all these things apply to most of us especially desktop wallpapers and business cards.
Wrapping Things Up!
Remember that when offering your free give away to make it of value. As stated earlier, make it so appealing that if it wasn't free, they would still want to buy it! If you keep value in mind, you will generate more email sign ups. Just because you are offering something for free, doesn't mean you should offer something small, insignificant or of low value. The more appealing you make it, the more results you will attain.
Don't be afraid to go the extra mile when creating your offer. Always keep in mind that you are practically buying email addresses by providing something for free with great value. It's sort of like a bribe in which both you the company and the reader win. Make it so that both of you win and not just you getting the email address. If you offer something great, this will translate to your subscribers that you are a true professional and you care of your subscribers, customers and people in general.
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