There are several ways to collect email addresses for your site. Some more complicated than others. We have gotten the 4 easiest ways to do this out of a pot of 100 different ways to obtain email addresses. As a business, regardless of size, it is imperative to have an online presence in this day of age. Without an online presence, you are resorting to business from people that are only local to you. You only limit the potential and possibilities of expanding your business exponentially by not creating a website. Having a website should be on top of your email marketing strategies. However, if you are reading this blog post, you most likely already have a website and are looking for ways to capitalize on getting email addresses from your existing site. Fear no more! We are here to help! Here are 4 ways to collect email addresses on your website!
1. The Navigation Bar
How does your website look on a laptop vs hand-held device? This is a crucial question you must know the answer to. As of 2014, 65% of emails were opened on a cellphone or Tablet according to The U.S Consumer Device Preference Report. Therefore, the presence of your website should be mobile-friendly. If your website does not fit in the screen of a mobile device or it is scattered in an ugly way, those mobile users will simply hit the back button and not give you a chance.
After you have gotten this out of the way, now you must concentrate on how to offer an invitation to invite customers to sign up and provide their email. This is where the navigation bar comes into play. Quite simply, make sure that you have a button that says "Sign up", "Get Updates" or anything of that sort. You can also use the sidebar preferably towards the top. However, using the main navigation bar above the fold of your website is where you will get most results. The navigation bar should always have this call to action to provide an email. You want to make the process easy and very easy to find as well. There more hidden your "Sign up" button is within your site, the less emails you will get plain and simple. The navigation bar is the very first thing your visitor sees upon landing on your website, so make sure there is a way to sign up for your email list there.
2. Newsletter Offer
What do we mean by a Newsletter?
A newsletter offer can come in the form of a landing page or a pop-up ad. Now we all hate pop up ads. Who doesn't? However, if your pop up ad offers something of interest to the reader, then maybe its not so much of a hated ad anymore. What we mean by this is offering something for free that will add value to your reader. What do you ask for in return for this free offer? A quick email sign up! Remember that the less you ask for in this step, the more conversions you will get and more emails you will obtain. We recommend you only ask for the email address and nothing else. However, some would argue collecting the name is also good. We don't disagree. However, remember that the more you ask for, the less chance you get of each reader to fill out the email sign-up pop up ad. You do not want to ask for name, email, age, race, etc. Most people will see that and simply close the box and you lost an opportunity there for wanting more out of your reader. Be concise in this step and straight forward. Once you have their email, there will always be time and room to go further and learn more from your customers.
What to Offer in your Newsletter
As stated above, you want your newsletter to be intriguing and you want it to seem like a "once in a lifetime" opportunity. Make your reader feel that they will miss out greatly if they do not sign up! Now what should you offer? A good example can be offering a discount coupon for either something online or something in-store. It is recommended that you attach a code to the coupon so that each customer only gets one code. This is so your discount code isn't abused. However, this is simply a choice. There are many businesses that won't mind customers repeatedly using discounts if it means they will get more and more sales out of them. It is entirely up to you! As long as your goal remains the same in terms of adding value to your customer, your newsletter offer will benefit you greatly!
3. Blog Posts
In this day of age, all businesses of all sizes usually have a Blog section on their website. Corporations to mom and pop shops all follow the Blog Strategy. Why is that? Reason being, we live in the information age. We live in a time when if people have a question about anything, they resort to the internet to find their answers. Some people even avoid visiting the doctor's office and visit Web MD to find their symptoms and figure out what is wrong with them. I am not a doctor but if it were me, I wouldn't rely on my own knowledge and Web MD. However, the fact that the internet is at the reach of almost anyone in the world, the answers will be out there for those who seek it. Now what does this mean for you? Whatever your niche site is about, your business can solve many questions. If you have a lawn mower business, you can write blog posts about how to cut your grass efficiently. If you have a salon, you can write about how to properly dye your hair without damaging it. The possibilities are endless! With proper SEO and proper Blog writing, you can get many more customers if you have a Blog on your website.
What should I Blog about?
So if you've decided you will start a Blog for your business, make sure you are answering questions readers will be looking answers for. Maybe you have a product that solves a particular problem or issue many people may have in your niche. Remember you are always adding value to your reader. Your Blog should contain the following attributes:
- Blog should have everything to do with your niche, business, company or subject matter
- Have a "Sign-Up" Email form at the bottom of each blog post
- Solve a common problem or issue in your business sector
- Offer value and a reason for your reader to become a life-long customer
Your Blog will get put you in front of customers who otherwise wouldn't have found your business. You can add value to them and they will become your customer. All thanks to having a helpful Blog in this information age we live in. Remember to place an email sign up for on the bottom of each post. We recommend you place it on the bottom of the post rather than the top because your reader will more likely have trust in your site after your blog has solved their issue. If you present an email form at the very beginning before they even begin to read your blog post, you have not sold yourself to them. You have not added confidence to your reader if you present your email sign up form before the blog post! Even if you do add confidence, they will read your entire blog but will forget to scroll back up to sign up. Having the email sign up form at the end of the blog post is basically having a call-to-action after you have offered them valuable information.
4. "About Us" Page
The good old boring yet traditional "about us" page. Believe it or not, this is yet another easy way to generate email addresses from your site! How so? The about us page is where you sell yourself and your business. What are you all about? How will you solve the problems of people seeking your business? How do you stand out from the competition? What makes you trustworthy? These are questions you should be able to answer on your about page. There is no right or wrong way of labeling your about page. It could be "about us", "Learn more", "Meet the team", "About", etc. As long as the reader knows what page they are landing on. There is no wrong way to label your page, but there is a right and wrong way of presenting it to your audience. Knowing what to place here is key!
What Exactly to place in the About Page
So what exactly should you place in this section of your website? First and foremost, the about page should feel like a type of conversion-friendly hub in which the visitors are then directed to jump on your email address bandwagon. You must inspire and educate in the about us page. If you are not using the about page in order to convert customers, then you are not using it correctly!
Your "About Us" Page should have these attributes:
- Should state how a product or service is a direct benefit for the consumer
- Should not be a section to brag about your business or your accomplishments. Rather a section of how your business will add value to your potential customers
- Should express what makes your company tick and what you are able to do for the customer
- Should have a link for an email-sign up form at the bottom of the page
So yet again we state that the part where you ask for an email should be placed at the very bottom of your about page. Why? Well, as stated earlier, you want to build confidence and trust. Once you have the trust of your readers and they know you can solve their problems, then you can ask for their emails. They are more prone to give you that piece of information versus asking before you tell them how exactly you will help them! Again, this is merely a recommendation but you can play along with positioning your email sign up form within your website. However, we recommend you ask for this only until you have built credibility for yourself.
Wrapping things up!
Having a website is crucial in this day of age for any business of all sizes. However, its not just about having a domain name with your business name in it. You truly have to know what you are doing because you can find yourself paying hosting and domain name services for something that is not generating any value to your business or your clients. With these 4 ways we believe you can manage your site to bring you more value. Using the navigation bar, presenting newsletter offers, having blog posts and selling yourself in your about page are all key to having a successful site. These 4 are only a few of many ways to manage your site. However, these are 4 that we believe are the easiest and the ones you simply cannot do without! Use them wisely and you are on your way to generate more business and more email conversions overall!
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